A focused creative thinker, Richard’s passion is turning insight into inspiration
and developing ideas to build strong, effective brands with distinct personalities.
With an attention to detail and an understanding of the broader picture, Richard loves nothing
more than pushing the boundaries against the ordinary and everyday, inspiring brands to develop
a holistic bundle to work across multiple consumer touch points.
With a philosophy that if you don’t do anything stupid when you are young, you won’t remember
something funny when you’re old, Richard once drove a Ducati Monster but now pedals around London, swam with a great white shark but now has a cockapoo called “Milo” and used to live on black coffee
and cigarettes but now has a solitary espresso to welcome in the day.
Over the last 20 years Richard has worked for a number London’s top agencies and has partnered
with a diverse range of clients to create award winning ideas, including…
Associated British Foods (Twinning’s Teas), Bayer Healthcare (Berocca & Rennie), Cadbury (Dairy Milk),
Kraft Foods/Mondelēz (Milka, Halls, Philadelphia, Toblerone & Trident), Masterfoods (Celebrations, Galaxy & Maltesers), Pfizer Consumer Healthcare (Benylin), Procter and Gamble (Pampers & Olay), Reckitt Benckiser (Nurofen) along side a number of campaign initiatives for Marks & Spencer.
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