These Are Not Tennis Balls  tone of voice, identity & packaging

Sometimes the answer is right under your nose - a can of Pringles looks like a tube of tennis balls.

A guerilla marketing ambush on the All England Club, resulting in a massive sales uplift during

a period of traditionally heavy discounting for the brand. Game, set and match!

Dick&Dave | These Are Not Tennis Balls
Dick&Dave | Pentawards Winner
Dick&Dave | These Are Not Tennis Balls
Dick&Dave | These Are Not Tennis Balls
Dick&Dave | These Are Not Tennis Balls
Dick&Dave | These Are Not Tennis Balls
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