Sustainably Inspired

SITUATION
Nestlé has been working with cocoa farmers since 2009 to promote good agricultural practices, benefiting their communities and positively impacting the ecosystem.

Nestlé Sustainably Sourced Cocoa is a new brand and product range exclusive to Duty-Free and Travel Retail. 100% sustainably sourced cocoa is at the heart of the deliciously creamy, smooth chocolate, helping create a chocolate that does good.

SOLUTION
A vibrant visual identity celebrating the source of cocoa, standing proud against a competitive shelf full of premium and gifting clichés. Delicious chocolate and ingredients sit against an illustrative backdrop of brilliant colour to create a distinct and inviting range. Chocolate that tastes good, does good… and looks great!