Swiss Discovery

SITUATION
Only available in Duty Free and Travel Retail, Nestlé Swiss is a chunky, deliciously smooth chocolate made at the foot of the Fribourg Alps, using only Swiss milk and carefully selected natural ingredients. But an indistinctive visual identity alongside a lack of innovation meant consumers were disengaged, giving the brand a low value perception.

SOLUTION
A new brand idea based around discovery and exclusivity. Amongst a competitive shelf full of Swiss and gifting clichés, our fresh visual identity is a modern twist on traditional Swiss codes, contrasting raw and natural materials with considered Swiss elegance.