Playfully Eccentric
SITUATION
With a customisation strategy that saw the brand “on promotion” 70% of the year, Pringles needed an inspiring visual identity and packaging strategy with consistent and recognisable brand communication, whilst allowing for limited edition, flavour specific and local market customisation.
SOLUTION
First up, a long overdue moustache trim and a new hairdo for Mr P. Swiftly followed by a fresh visual identity system to bring to life the “Playfully Eccentric” brand character with a range of fun tasty packs that characterise each flavour. Pathing the way for seasonal promotion and limited editions.
