Twist & Shout!

SITUATION
Just how do you get teens chewing? Trident wanted to create a chewing gum range squarely aimed at teens, to offer an inspiring alternative to snacking on candy and bubble gum, ensuring the future of chewing gum is saved!

SOLUTION
For teenagers everything is “boring”! So what better than to take these unbearable and mundane moments and add a fun Twist with a Cut & Paste? 16 unique designs for both Mint and Berry flavours, a packaging overwrap hiding the ‘Twist’ on a boring black and white image and an irritatingly addictive magnetic closure to keep fidgety and fickle hands occupied as well!