Hip To Be Square

SITUATION
Talento is the premium chocolate range from Garoto. Delicious squares of chocolate, packed with local Brazilian ingredients and flavours. But the brand did not feel part of the Garoto family, suffering from an indistinct visual identity and a generic, product focused communication.

SOLUTION
It’s “Hip to be square”! Inspired by the little square chocolate shapes, an endorsement from the Garoto Boy with a simple visual identity to allow for clear range navigation and a celebration of the ingredients in each tablet. Proud to be Brazilian and part of the Garoto family!